Too Broke for Sturgis Parking Lot Party Too broke for Sturgis? Come heat up the streets with us as we take over for the biggest party on PCH! The Magic Hour Every hour is magic hour when you’re on a Harley. #HarleyDavidson Ride for $125 Turned down? Let down? We know what it's like and we're not going to beat you up about it. Let us help put your butt on a bike today.